2021 VISUAL CAMPAIGN ARTIST

Each year, Abu Dhabi Art collaborates with artists to create the fair’s visual campaign. The chosen images by the artist are used across the marketing campaign and define the visual identity of the fair each year.

This year it will feature works by Emirati artists Ayesha Hadhir, Rawdha Khalifa Al Ketbi and Shaikha Fahad Al Ketbi, which were first created as part of Beyond: Emerging Artists in 2019. In these works they jointly explore the idea of transformation in different environments, from seascapes and the desert, to abandoned cityscapes.

Ayesha Hadhir, Rawdha Al Ketbi, and Shaikha Al Ketbi

Ayesha Hadhir, Rawdha Al Ketbi, and Shaikha Al Ketbi are emerging Emirati artists whose practices reflect a shared engagement with identity, materiality, and the evolving cultural landscape of the UAE. Working across mediums such as installation, sculpture, and mixed media, their approaches are rooted in both personal narrative and collective memory, often drawing on local environments, traditions, and everyday objects. While each artist maintains a distinct visual language, their works collectively explore themes of transformation, perception, and the relationship between past and present, contributing to the growing discourse of contemporary art in the region.

Ayesha Hadhir, Rawdha Al Ketbi and Shaikha Al Ketbi
Naseej, 2019
Archival pigment print